1  Introduction   Process management in companies of the 21stcentury has become the strategy for measuring institutional objectives and an innovative tendency to predict and project organizational actions. Currently, the terms “quality and evaluation” mark the indicators for development and impact that are generated in the public. In this sense, it will be necessary to quote “a systematic method of improvement and reengineering, both applicable to specific processes. On the

  Introduction   The regional press takes on a sustainable economy in the face of the technological revolution if they change cultural contexts at the level of editorial integration. For some experts, using techniques that provoke changes in reading habits is a viable indicator of information quality; for others, it is a blind effort for a culture that continues to depend on paper. An uncertain future is deduced from the

1 Introduction   Communication as a process of an exchange of meanings and signifiers framed in a cultural context is constructed as a participatory and democratic action.  That is how Antonio Pasquali referred to it almost three decades ago, presenting it as a dialogical, participatory and horizontal process, characterized by inter-learning and empowerment of the subjects in social construction. In the same way, Armand Mattelart and Jean Marie Piemme

Introduction The essential role that communication plays – and, by extension, information and knowledge- is, besides evident, essential for the comprehension of contemporary reality in all aspects of life.  It is a vital element, in the same way, for the progress of any type of collective organization (public or private) in today´s society; the unstoppable “information and knowledge” .  Effectively, the information process measures and forms the base of all

Introduction 1.1 An approach to the diffusion of public policies  With the North American current proposed by Laswell after 1951, it became aware that “policy process, its elaboration and realization, is the object of study in its own right.” That is, with Laswell and the so-called “political sciences” there is a need to “know” the policy process, as well as the “decision process” itself, based on seven stages: intelligence, invocation,