{"id":2238,"date":"2016-04-01T21:16:48","date_gmt":"2016-04-01T21:16:48","guid":{"rendered":"https:\/\/9h05.com\/?p=2238"},"modified":"2016-09-01T20:22:34","modified_gmt":"2016-09-01T20:22:34","slug":"que-son-las-traducciones-publicitarias-o-comerciales","status":"publish","type":"post","link":"https:\/\/www.9h05.com\/es\/que-son-las-traducciones-publicitarias-o-comerciales\/","title":{"rendered":"\u00bfQu\u00e9 son las traducciones publicitarias o comerciales?"},"content":{"rendered":"

[:es]<\/p>\n

\n

\u00bfConoces el eslogan de KFC, McDonald’s, BMW, Sony, Samsung, etc.? \u00bfTe suena el asunto de traducci\u00f3n persuasiva?<\/p>\n<\/div>\n

\u00bfTe suena \u201cNo sabe fallar\u201d, el eslogan espa\u00f1ol de BIC? \u00bfSab\u00edas que en franc\u00e9s el eslogan de la marca es \u201cBic fait, bien fait\u201d (Bic hecho, bien hecho)? \u00bfO que en ingl\u00e9s, la misma marca reza \u201cYou probably didn\u2019t buy it\u201d (Probablemente no lo ha comprado)?<\/p>\n

Un punto en com\u00fan entre todas estas empresas es que han recurrido a equipos de traductores publicitarios para darle el mayor impacto posible a sus campa\u00f1as internacionales respectivas de promoci\u00f3n,\u00a0adapt\u00e1ndose a las costumbres, los c\u00f3digos ling\u00fc\u00edsticos y el imaginario colectivo de cada pa\u00eds.<\/strong><\/p>\n

Lo otro es que la traducci\u00f3n persuasiva se encarga de darle forma al texto prospecto o de partida (en el idioma fuente) para que resulte convincente en el idioma de destino. Esto significa que la traducci\u00f3n se vuelve m\u00e1s creativa, y no tan apegada al estricto contenido original.<\/p>\n

Es una traducci\u00f3n a la vez m\u00e1s libre, porque no se apega estrictamente al idioma original, y m\u00e1s r\u00edgida, porque tiene que seguir los c\u00f3digos comunicacionales de la empresa y del sector publicitario.<\/strong><\/p>\n

Y constituye un reto para las empresas cuando est\u00e1n decididas a conquistar el mercado internacional: se trata de pensar la empresa desde un idioma diferente, pensar desde una cultura diferente, y pensar desde una multitud de mercados diferentes.<\/p>\n

9h05 cuenta con grandes traductores especialistas<\/a> en marketing que sabr\u00e1n darle forma a las ideas que proyecta su empresa. Los idiomas son nuestra especialidad, las palabras son nuestro capital.<\/p>\n

9h05 es una agencia de traducci\u00f3n certificada y reconocida mundialmente en todos los idiomas que manejamos<\/a> (espa\u00f1ol, ingl\u00e9s, franc\u00e9s, italiano, portugu\u00e9s, alem\u00e1n, ruso, rumano, polaco, neerland\u00e9s, catal\u00e1n, gallego, kichwa, \u00e1rabe, chino y noruego).<\/p>\n

Al contar con la certificaci\u00f3n europea de traducci\u00f3n EN-15038:2006<\/a>, podemos garantizarte traducciones irreprochables, con la m\u00e1xima calidad profesional.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] \u00bfConoces el eslogan de KFC, McDonald’s, BMW, Sony, Samsung, etc.? \u00bfTe suena el asunto de traducci\u00f3n persuasiva? \u00bfTe suena \u201cNo sabe fallar\u201d, el eslogan espa\u00f1ol de BIC? \u00bfSab\u00edas que en franc\u00e9s el eslogan de la marca es \u201cBic fait, bien fait\u201d (Bic hecho, bien hecho)? \u00bfO que en ingl\u00e9s, la misma marca reza \u201cYou […]<\/p>\n","protected":false},"author":9,"featured_media":2239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[197],"tags":[198],"yst_prominent_words":[],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-translation"],"_links":{"self":[{"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/posts\/2238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/comments?post=2238"}],"version-history":[{"count":0,"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/posts\/2238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/media\/2239"}],"wp:attachment":[{"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/media?parent=2238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/categories?post=2238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/tags?post=2238"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.9h05.com\/es\/wp-json\/wp\/v2\/yst_prominent_words?post=2238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}