{"id":7235,"date":"2019-02-26T13:29:08","date_gmt":"2019-02-26T13:29:08","guid":{"rendered":"https:\/\/www.9h05.com\/?p=7235"},"modified":"2019-02-26T13:29:08","modified_gmt":"2019-02-26T13:29:08","slug":"the-use-of-facebook-in-community-radio-a-quantitative-analysis-of-the-andean-community-of-nations","status":"publish","type":"post","link":"https:\/\/www.9h05.com\/en\/the-use-of-facebook-in-community-radio-a-quantitative-analysis-of-the-andean-community-of-nations\/","title":{"rendered":"The Use of Facebook in Community Radio: A Quantitative Analysis of the Andean Community of Nations"},"content":{"rendered":"

1 Introduction <\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Communication as a process of an exchange of meanings and signifiers framed in a cultural context is constructed as a participatory and democratic action.\u00a0 That is how Antonio Pasquali [1] referred to it almost three decades ago, presenting it as a dialogical, participatory and horizontal process, characterized by inter-learning and empowerment of the subjects in social construction.<\/p>\n

In the same way, Armand Mattelart and Jean Marie Piemme [2] defended the generation of an alternative communication in their work, returning the word to the people and imposing itself as a means of popular mobilization for social transformation.<\/p>\n

In this theoretical-critical context of communication, the fist community experiences were fittingly born on the radio.\u00a0 This included the North American initiatives such as the KPFA in the United States and the Wawatay <\/em>Radio Network in Canada, which had already achieved a certain independence from radio media in relation to the dominant power of the market and government, permitting a larger fight for equality and social justice.<\/p>\n

The Global Association of Community Radio (AMARC) [3] defines this type of transmitter asprivate actors that have a social goal and are characterized by being managed through diverse non-profit social organizations. Their fundamental characterization is active community participation in radio programming, operation and evaluation; as well as their empowerment in its management, financing and property.\u00a0 It is about independent, non-governmental media, that do not have a religious connection and are not the property of or controlled by nor tied to political parties or commercial businesses.<\/p>\n

This definition, like that of many other Latin American theories, presents the immersion of the community in radio as a principal characteristic, not only as assiduous listeners or economic sponsors, but as content generators and, in the best case, as media owners with management and ideological autonomy.\u00a0Community radio, then, is media that moves with its people, a cultural experience that transforms reality and transforms with reality.<\/p>\n

In this context, community radio cannot, nor should it, level out in archaic processes of communication, in this intent to maintain cultural roots that fears changes and evolution.\u00a0 Rather, as Soengas [4] explains, radio should be a participant of the evolution of society and of the media convergence in new information and communication technologies.<\/p>\n

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